Preference filters are one of the best ideas in modern ingredient apps: show me what my household cares about. The failure mode is a 40-item avoid list nobody can remember in aisle three.
Start from real friction
- What caused a return or a rash last year?
- What does a clinician already restrict?
- What does your household argue about every shop?
Cap it at five
Five watches is plenty for a soft launch habit. Promote one to “hard avoid” only when it’s medical or repeatedly problematic. Demote the rest to “nice to notice.”
Revisit quarterly
Kids grow. Seasons change. A winter lotion watch may not matter in summer sunscreen season. Update the list when the cart changes.
IngreView bias: watches + living catalog beat a universal fear score. Your household is the unit of design.
Guides: allergy & preferences, essays: package-first allergens.
Educational context only — not medical, dietary, or allergy advice. Always verify allergens and safety-critical information on the product package and with qualified professionals when needed.